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Computer Troubleshooters
New
Plymouth
40
Omata Road
Westown,
New Plymouth
steveh@comptroub.co.nz
www.ctsnewplymouth.co.nz
T: 06 753 7113
C: 027 312 2629
Offices Worldwide
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Nigeria, Portugal, Republic of Ireland, Romania, Singapore,
South Africa, Spain, United Kingdom, United States of America
International Website
www.comptroub.com
Computer Troubleshooters
The World's #1 computer service franchise network
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Global Newsletter
May 2010
What does your website say about you?
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First
impressions count and today it’s likely that the first impression of your
business will come from your website. So what does your website say
about you? Is it permanently ‘under construction’? Was it
last updated in 1998? Or is it an effective and measurable
marketing tool?
To begin with,
your website must say who you are, what you do and why you are different
than or better than your competitors. Deciding on a structure for
your website doesn’t need to be daunting. Go back to the basics and
decide what the purpose of your site is. Is it to close a sale and
deliver a purchase or is it to inform and interest the reader enough to
contact you? If your website doesn’t provide the delivery mechanism
for your products, then don’t try to jam it full of every single reason
to buy from your business. Instead, decide on key groups of
customers and focus on the issues and challenges that cause them to look
for a business like yours. Next, pick out your unique selling
points that show why you are different than your competitors. If you
say that you do the same things as the rest of your industry, people will
have nothing to compare you with except your price.
Whilst these
marketing concepts are universal and can be applied to any advertising
media, websites carry some unique capabilities that not everyone uses to
their fullest potential. Make sure that your website:
- Is technically well
designed to enable a better ranking in search engine results (e.g.
Google).
- Is easy for you to update
regularly. Search engines love regularly changing, relevant
content so you want the ability to be able to add and change your
text without it being a lengthy chore.
- Captures visitor’s contact
details and demographics. This is most effectively done by
offering valuable information for free in return for an email
address and answers to profiling questions (age, gender, business
size & type etc). Remember, you know more than your
customers about your product or service so you probably have the
contents of a ‘free report’ in your head.
- Tracks statistics such as
referring pages, which of your pages are the most popular and which
pages your customers last read before they leave. This
detailed information will enable you to see the impact of any
changes that you make to your site’s contents or structure.
Talk
to your local Computer Troubleshooters about how to turn your website
into a valuable marketing resource.
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Contact your local Computer Troubleshooters
Stephen and Denise Hobo-Tuck
06 753 7113
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